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 Time To RIsk

Verde Strategy is a strategic solutions consulting practice addressing business growth opportunities for companies in the active outdoor lifestyle industries. Led by Verde Brand Communications founder and CEO, Kristin Carpenter-Ogden, and Verde COO Chas Fisher, Verde Strategy focuses on sales, marketing, product and retail challenges with special emphasis on supporting brands to create and masterfully optimize multi-channel, consumer-centric businesses.

The complex nature of the changing consumer landscape calls for strategic expansion equations that include product innovation, offering exceptional end consumer experiences, growth of the dealer network at home and abroad, and transitioning to a multi-point distribution channel model.

Verde Strategy’s hand-selected team of market-fluent consultants will guide and support you as you grow and lead transformation in your business.

Today, successful business must continually evolve to thrive and grow from today’s changing market forces and rapid-fire changes in consumer preferences. Cultural, organizational and brand positioning shifts are required for success. Verde Strategy supports our clients with a cohesive, targeted and strategic plans and implementation; we embed with you and your team to bring success through a high-touch strategic partnership.

Special areas of focus at Verde Strategy include:

  • Direct-to-consumer, ecommerce and multi-channel business development, optimization and expansion
  • Key dealer and new dealer relationship procurement, management and growth
  • Brand development, positioning and strategy
  • International business / distribution expansion
  • New market reach and product category expansion
  • Specialty retailer problem-solving and modernizing




Meet Kristin

Marketing, brand positioning: –
Kristin Carpenter-Ogden –

Kristin is the founder and CEO of Verde Brand Communications, a 16-year-old leading communications agency for the passion-driven outdoor, bike, snow, endurance, travel, health + wellness, consumer electronics, and lifestyle industries. Through her agency, she has helped over 200 companies – from startups to some of the world’s biggest corporations – expand and thrive. Kristin first developed her consumer-centric mindset in her decade-long journalism career, where she was a sought after and respected journalist who reported on outdoors, fitness and business. She serves on the advisory board for the State of Colorado Office of Outdoor Recreation and is board member for the American Mountain Guides Association.

In addition to hosting Verde Strategy’s Channel Mastery podcast, Kristin hosts the “Take Me Outdoors” podcast. She’s an outdoor enthusiast, cyclist and proponent of the Outdoor Recreation Economy, Conservation + Access to the Outdoors.

Follow Kristin On LinkedIn


Meet Chas

Sales, operations, product development:-
Chas Fisher (

Aside from being a client of Verde Brand Communications for 13 of the agency’s 16 years, Chas brings a very deep outdoor industry pedigree to his lead role at Verde Strategy. He spent six years working with the National Outdoor Leadership School, leading hundreds of people on mountain expeditions throughout North America. As founder and president of the Bolder Holds/Straight Up companies, Chas was a pioneer of the North American indoor climbing industry, sparking the explosion of indoor climbing in the United States.

Chas then went on to found Loyal 9 Studios, a creative marketing agency serving the outdoor market, and later took vital leadership roles with La Sportiva, Nikwax and Cascade Designs. He is a board member and committee chair of the American Alpine Club.

Chas brings his years of outdoor entrepreneurial and corporate experience in crafting bold strategies to address the many challenges and opportunities being offered to brands today.

In his off-time, he remains a die-hard climber, boulderer and backcountry enthusiast.

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WORK WITH US: The Verde Strategy Approach

Please email Kristin ( or Chas ( for an exploratory meeting, during which we’ll have a strategic conversation to discover the specific challenges your organization is facing and the goals you hope to achieve. If our approach is a fit with your company’s needs, we’ll provide a proposal for a consulting engagement, which will include the team of Verde Strategy consultants, a strategy, timeframe, markers for success and approach.

Once engaged, either Kristin or Chas will personally lead your customized team of consultants. Our consultants are top tier leaders in their respective fields, with skills, insights and experience that drive results.


Verde Strategy was launched in early 2017 by Verde Brand Communications, a full-service brand communications firm offering services in traditional and digital public relations, influencer management, content procurement and marketing, brand strategy, experiential events, marketing, paid media and consulting. To learn more about Verde, visit