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Channel Mastery Podcast

 

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Channel Mastery Podcast, Presented by Verde Strategy: Episode #4
GUEST: Mike Massey HOST: Kristin Carpenter-Ogden
DATE: July 2017

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GUEST PROFILE: As a third generation owner of four outdoor stores, Mike Massey has been on the front lines of specialty retail his entire life. Massey’s Outfitters was among the first brick and mortar outdoor retailers to sell online, to sell through online marketplaces, and to integrate data exchange processes into business operations.

In 2013, Massey founded Locally (www.locally.com), an online platform that allows retailers of all sizes take advantage of changing consumer habits and to become part of the “always-on,” on-demand economy. Locally puts local retailers front and center where consumers are making their buying decisions: online. In 2017, Locally has introduced more conversion tools to help local retailers secure sales. Look for even more innovation in 2018 (discussed in the episode).

EPISODE PREVIEW: What OpenTable has done for restaurants and Expedia has done for hotels, Locally is doing for retailers. The wildest part is that this platform has found a way to connect real world stock to online consumers in a way that benefits customers, retailers and brands. Talk about win-win-win!

Multi-channel development is as critical for retailers as it is for brands. Same goes for data analysis. With consumers researching and making buying decisions online, brick-and-mortar-based stores of all sizes must have an online presence. Learn how to maximize the tools and data from this resource, called Locally, and get a glimpse of what will be possible in the near future.

Topics covered: trends in shopping preferences, calls to action, solutions for brick-and-mortar retailers, Locally.com, “the last mile” concept of conversion, utilizing and analyzing data, enabling sales reps to use data, retail mesh network, win-win digital marketing

SELECT QUOTES:

“(Our absolute) strategic goals are to develop solutions that are positive for retailers and that work for brands.”

“(Our vision was): how do we unify the experience of going from online shopping to in-store pick up or local delivery.”

“The amount of data that we’re collecting on a daily basis is preposterous.”

“We see a future in retail that looks more like peer-to-peer and less like hub and spoke.”

CONNECT:

Massey’s Outfitters: http://www.masseysoutfitters.com/

Locally: https://www.locally.com/

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikejmassey/