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VERDE STRATEGY

Your Multi-Channel Business Accelerator!

Verde Strategy guides brand leaders to build multi-channel businesses that are profitable,

sustainable, and consumer-centric.

VERDE STRATEGY

Your Multi-Channel Business Accelerator

Verde Strategy helps brands build multi-channel businesses that are profitable,

sustainable, and consumer-centric.

Resources And Downloads To Accelerate Your Growth

Find Out How To:

Go Direct to Consumer Respectfully:

Traction via Discovery, Engagement, & Conversion

Verde Strategy Consulting

Click here to take a short survey and start a conversation with Kristin and Chas on engaging with Verde Strategy’s consulting services

A podcast to guide you through the new world of multi-channel selling

It’s a brave new word. We can no longer rely on a single channel for all of our sales. Businesses today need a multi-channel approach to both sales, and business overall.

On Verde Strategy, I interview the top experts in the field about the tactics and strategies they use to succeed today.

A podcast to guide you through the new world of multi-channel selling

It’s a brave new word. We can no longer rely on a single channel for all of our sales. Businesses today need a multi-channel approach to both sales, and business overall.

On Verde Strategy, I interview the top experts in the field about the tactics and strategies they use to succeed today.

The Podcast

17: Dustin Robertson: Make Email Marketing Worth your Time with DRIP and Leadpages

Dustin Robertson has proven his skill at building robust online retailers and esteemed brands many times over. He is an expert marketer skilled in ecommerce, branding, and digital advertising, and is currently leading the marketing efforts for DRIP, a data-driven email service provider (ESP) and Leadpages, the most powerful landing page platform available.

16: Chris Walton: The Future of Omnichannel Retail

Channel Masters, today’s guest and this episode are going to disrupt most notions you have on the evolution of retail today. You’re about to meet Chris Walton, a highly accomplished retail executive with two decades of front-line experience, path burning first with The Gap, and then, with Target.

15: Jerod Morris: Podcasting as a Channel for your Brand

It’s no secret that I’m a podcasting junkie! I love to listen to them and I love to create them. In this episode, I talk to podcasting pioneer and guide, Jerod Morris, about why brands should consider incorporating podcasts into their broad content matrix. What would

The Blog

In God We Trust: All Others Bring Data

These are the glorious, immortal words of W. Edwards Deming. According to Wikipedia, Deming served as an ‘American engineer, statistician, professor and author who helped develop the sampling techniques still used by the U.S. Department of the Census and Bureau of…

How to Win on Amazon

Many of you have likely been following (or maybe even cheering on) David Kahan, the CEO of Birkenstock, as he’s publicly accused Amazon of launching an ‘assault on decency’ while concurrently warning retailers (third-party sellers) against selling ‘even a single pair’ of Birkenstocks to Amazon. The prize quote from Kahan? “This is a middle finger to all brands.”…